What Two Issues Face Indian Artists at Indian Market?

Those who want to buy have had their enthusiasm strangled on two fronts:

  • First, there are still too many eyewitness accounts of suspect materials appearing in jewelry; SWAIA has strict standards about this, and while I believe they are upholding them as best they can, it’s analogous to the situation where cops can’t catch and ticket all the texting/cell chatting drivers.
  • Second, many artists are pricing their works too high. Yes, materials costs have gone up, but in an era where money is an issue again, only the very high-end artists can maintain their prices.

Maybe it’s time someone out in the Southwest organized a town hall or forum that addresses the realities of pricing. I worry that too many people think they entitled to getting higher prices right away, when time has shown that artist reputations are earned and not created overnight. Superstars like Cody Sanderson and Pat Pruitt put in a lot of time selling at reasonable prices to build a reputation for good quality designs.

(Part 2 of a series)


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